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First people, then Science & Innovation
Webinar: The psychobiotic era : A fast-growing mental wellness market
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First people, then Science & Innovation
Webinar: The psychobiotic era : A fast-growing mental wellness market
The psychobiotic era : A fast-growing mental wellness market
Veronique Rufin-Soumine
Watch this insightful webinar featuring Professor Ted Dinan
Looking to tap into the fast-growing brain health market? Embrace the psychobiotic movement now!
We can't deny it, brain health is currently top of mind for many consumers...and brand owners!
We are currently experiencing a post-covid era, where society has exposed the fragility of our modern health with the strongest concern being: our mental wellness.
Not only..."Quality sleep", "feeling good" and "emotional wellness" are also ranked in the top 5 indicators of health for our global consumers.
With the multiplication of offers on the market, it can be very difficult to figure out which product to trust.
Today's consumer choice is shifting! People are currently on a hunt for scientifically proven, safe, effective and high-quality solutions to address the multifaceted and interconnected dimensions of mental wellness.
Join this webinar "the psychobiotic era: A fast-growing mental wellness market" to hear from our panel of experts who will deep dive into some very interesting market data and consumer insights in the world of mental wellness, before sharing more scientific information about our unique psychobiotic solution containing Bifidobacterium Longum 1714TM strain: ProbioBrainTM.
Speakers: Ted Dinan, Geraldine Blanc, Véronique Rufin-Soumine, Laura Studente, Anita Sharma
Originally hosted by Nutrition Insight
What to keep in mind
- Not all probiotics are psychobiotics, and not all psychobiotics are equal.
- Certain bacteria in the gut are able to produce neuroactive compounds and metabolites that can communicate with the brain. This communication pathway occurs via the vagus nerve which is bi-directional.
- Tryptophan, which can come from diet or be produced by microbes in the gut, is a key component of a psychobiotic.
- Tryptophan, which crosses the blood brain barrier, is a key building block, from which serotonin and melatonin are produced. Both of which are known neurotransmitters with mental health effects.
